Is it possible to refurbish a brand that has been sullied with a Rs 7,800 crore (Rs 78 billion) fraud? One can't be sure, but to attempt this, the campaign ought to stress on integrity and action, say three of the top minds of the country's advertising industry.
The concept is making a comeback with companies like Bajaj, Titan, Kingfisher, Nirma and Airtel using their old jingles enmeshed with new visuals.
This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.
'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'
Parties expected to splurge a fourth of advertising budget on social media.
'When you go through the ups and downs of life you need someone who says that no matter what happens to you, whether you are successful or not, I am there with you.' 'In the absence of that person and that love, you have a society which is depressed.'
